Apple used innovation to subvert Nokia's kingdom. Produ […]
Apple used innovation to subvert Nokia's kingdom. Product innovation in traditional industries is constantly emerging. These innovative companies will challenge the leading position in the traditional enterprises. For the plastic cup packaging industry, this is a very traditional production and processing industry. Some plastic cup companies, after nearly three to four decades of development, have firmly assumed the absolute advantage in the industry. So, for some newly-innovated companies, how to achieve counterattacks?
In the first aspect, plastic cup manufacturers can start with branding. The size of the plastic cup industry is already large, but it lacks the concept of brand building. In turn, we look at the field of carton packaging containers. Tetra Pak and other manufacturers are taking the road to branding and packaging companies on the goods. The trademark. , so that they will pay more attention to their own product requirements, for the plastic cup industry, if the first to start the plastic cup branding, will certainly win some new opportunities.
On the other hand, for the innovation of plastic cup packaging, sometimes the hottest plastic cups are lighter in weight and innovations in the future are more innovative in the intelligent plastic cups. These plastic cup packaging that will be integrated into new technology needs will help R&D companies Realize breakthroughs in the short term and thus counter-attacks.